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from: Reuters Tue, Jan 12 2010 By Yinka Adegoke - Analysis NEW YORK (Reuters) - Cable companies, burdened by the cost of programing, are starting to seriously consider something they have long resisted: letting television subscribers pay for just those channels they want to watch. For years consumer advocates, regulators and politicians have argued that cable TV providers should allow consumers to choose their own TV channels or buy smaller packages, rather than bundle around 100 fixed channels at prices usually starting around $50 a month.